Bravura London Hyaluronic Acid Serum

Bravura London's Hyaluronic Acid Serum

The Claims 

"This serum helps to infuse your skin with moisture. With regular use the skins moisture balance is restored which in turn helps to plump out the skin making the appearance of fine lines less visible, circulation is improved therefore encouraging skin cell development which in turn reduces dry patches, leaving the skin looking smoother, softer and more radiant."

The Ingredients

Hyaluronic Acid Sodium Salt, Distilled water infused with Witch Hazel and Aloe Vera, Germall plus 

Another small ingredients list, I do like it when there are so few things in a product, the top ingredient for Bravura London's Hyaluronic Acid Serum is......... Hyaluronic Acid Sodium Salt, what a surprise (lol)

Hyaluronic Acid Sodium Salt or Sodium Hyaluronate as it's also known has such claims attached to it such as;

"Applied topically to the skin can reach deep down into the dermis to combine with, maintain and attract water. It also promotes skin/blood microcirculation and nutrient absorption, and helps maintain normal metabolism. Thanks to its super-sized hydrating properties, sodium hyaluronate will result in smoother, softer skin with decreased wrinkles and a temporary all-around fuller appearance*."

The facts are slightly less miracle working but still impressive;

"Topically adding sodium hyaluronate transforms the dermis layer of your skin into a super-sponge for your face. By helping to maintain and attract water within the extracellular matrix, it not only hydrates the skin and increases its volume and density, but, by effect, temporarily stabilizes the intercellular skin matrix—the glue that holds your face together.

The result of all of this leads to a slight swelling of the skin that reduces the appearance of wrinkles. Unfortunately, this is more of a temporary improvement of the skin. Nonetheless, the intense moisturization does allow for the skin to operate at higher capacity to provide a better defense against environmental assaults and other aging effects*."

Thankfully I'm glad to see Bravura London don't claim it to do anything but what it does, plump out skin with moisture leading to the reduction in appearance of fine lines.

The Immediate Concerns

The only concern I have is of the Germall Plus, which is last on the ingredients list, I've placed it in the blue ingredients list due to its claims of being a non-paraben preservative, however the ingredients that make it up are firmly in the red ingredients list. So feel free to make your own minds up about that ingredient but I feel there may be better ones that could be added to the product rather than Germall Plus.

How Did It Fair?

I've nearly finished this bottle of Hyaluronic Acid Serum now and while I don't have any wrinkles particularly to smooth out I do feel it has imparted a lot more moisture to my skin than I would normally get with moisturiser alone.

My Conclusion

I'd like to see Germall Plus swapped out for a better preservative maybe and then if they could bring this out in a lip balm I'd be landed, if it could do for my lips what it does to my face I'd be one happy girl. At the minute, although there is no scent to the product, it doesn't taste nice if you do apply it to your lips then go and lick them after.

Next time on the blog

Nip & Fab Glycolic Fix Pads

(*Source - here)